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Concerts Choose Kaohsiung First, Kaohsiung Accommodation Growing: Comprehensive Perks for Fans in Dining, Lodging, Sightseeing, Shopping, and Entertainment

Post date:2024-09-19
Update:2024-10-22
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Figure 5.The "Hotel Cozzi Zhongshan Kaohsiung" has launched the "Enjoy Together" accommodation package.
The concert economy boom in Kaohsiung continues unabated! Following the excitement generated by Bruno Mars and the Energy boy band in early September, which attracted over 100,000 fans, the Japanese rock sensation "ONE OK ROCK" is set to take the stage this weekend, extending the music frenzy. These concerts have brought in a large influx of tourists, increasing Kaohsiung's hotel occupancy rate by over 20%, with some hotels nearing full capacity. Kaohsiung Mayor Chen Chi-Mai stated that the city government has partnered with 86 hotels to offer "extended stay" promotions and integrated tourism resources to amplify the concert effect and create more business opportunities. Fans can enjoy Kaohsiung's warm hospitality by presenting their concert ticket stubs.
圖12.演唱會人潮並搭配食宿遊優惠及促銷活動,提升業者曝光度及商機
Kao Min-Lin, Director of the Tourism Bureau of Kaohsiung City Government, pointed out that Kaohsiung has hosted numerous concerts this year, with 108 events held by early September, attracting over 1.18 million attendees and generating over 3.9 billion TWD in tourism revenue. Before the year's end, there will be more than 20 additional major concerts featuring acts like the Korean group "STRAY KIDS," the British band "Take That," and "Charlie Puth." It's projected that throughout 2024, Kaohsiung will attract over 1.44 million visitors, generating more than 4.8 billion TWD in tourism revenue. During concert periods, hotel occupancy rates exceed 80-90%, with some hotels nearing full capacity, driving growth in Kaohsiung's hotel industry by over 20%. This demonstrates the effectiveness of concerts in boosting domestic tourism in Kaohsiung.
圖2.「御宿行旅雄中館」住宿物超所值圖6.「翰品酒店」演唱會住宿優惠當日房價9折
The Tourism Bureau of Kaohsiung City Government stated that to promote the concert economy, the city government has integrated cross-departmental resources to launch promotional packages like "Extended Dining and Stay," covering accommodations and attractions. Among these, 86 accommodation providers offer discounts up to 70% off for the day before and after the concert when presenting a concert ticket stub. The Royal Group, comprising 15 hotels, is enthusiastically participating. For example, Royal Group Hotel Xiong Zhong Branch offers rooms starting from 1,000 TWD on weekdays and 1,600 TWD on weekends for the day before and after concerts. E-Da Royal Hotel offers up to 70% off on select packages, while Howard Plaza Hotel Kaohsiung and Fullon Hotel offer room rates up to 50% off. Other participating businesses include four hotels, namely, Just Sleep, Hotel Cozzi Zhongshan Kaohsiung, Chateau de Chine Hotel, and Kindness Hotel Hanshin, offering various discounts and value-added promotions, allowing fans to easily enjoy Kaohsiung's diverse accommodation options.圖1.「高雄福華大飯店」享客房定價5折起優惠圖4.「捷絲旅高雄中正館」享指定專案3折起優惠圖7.「麗馨麗登汽車旅館」推出演唱會前後住宿平日3折起優惠
Major scenic spots, cultural venues, and exhibitions in the city also offer multiple consumer benefits with concert ticket stubs. For instance, attractions like the "White Lover Container House," "Gondola Boat" and "Love River Walk" by the Love River, "Estrella del Mar," "Cijin Luxury Camping Area," "Lotus Wake Park," "Siaogangshan Skywalk Park," "Baolaihuashang Hot Springs Park" in Cijin and Shoushan Zoo offer various discounts. The zoo provides free admission with a Kaohsiung concert ticket stub, and restaurants in the park offer buy-one-get-one-free deals on select drinks and food discounts, allowing visitors to enjoy both cuisine and animal companionship.
圖9.專屬廠商推優惠-貢多拉船圖13.「壽山動物園」憑高雄演唱會票根可享免費參觀優惠
Liu Kun-Fu, the leader of the Kaohsiung Tourism Union and Honorary Chairman of the Kaohsiung Tourism Association, stated that this year, benefiting from over a hundred concerts held in Kaohsiung, the city's tourism industry, including travel agencies, accommodation providers, and souvenir shops, has seen growth in sales. He strongly supports the city government's efforts to attract concert-goers and couple it with dining, lodging, sightseeing, and shopping promotions, which greatly help increase exposure and business opportunities for local establishments.
圖11.高雄演唱會經濟商圈夜市店家可見業績成長
The Tourism Bureau added that the Kaohsiung Travel website has set up a special "Concert Economy Zone," featuring numerous promotional offers for extended dining, lodging, attractions, and department stores, catering comprehensively to the needs of fans coming to Kaohsiung for concerts. By connecting city government and industry resources, the initiative aims to encourage fans to stay in Kaohsiung and boost local consumption, creating economic benefits that will further encourage more famous singers and artists to hold concerts in Kaohsiung. The goal is to add brilliant musical starlight to Kaohsiung's night sky. For more details on these promotions, visit the "Concert Economy Zone" on the Kaohsiung Travel Website.
Gallery
  • Figure 5.The "Hotel Cozzi Zhongshan Kaohsiung" has launched the "Enjoy Together" accommodation package.
  • Figure 6."Chateau de Chine Hotel" offers a 10% discount on room rates for concert accommodation on the same day.
  • Figure 7."Leesing Leedon Motel" offers up to 70% off on weekday stays before and after the concert.
  • Figure 8. "Chateau Motel & Spa" offers a 50% discount on room rates for an overnight stay before the concert or an extended stay after the concert.
  • Figure 9.Exclusive vendor offer - Gondola boat discounts.
  • Figure 10.Exclusive vendor offer -Baolai Flower Park and Hot Springs
  • Figure 11.Night market vendors in the Kaohsiung concert economic district are experiencing growth in sales.
  • Figure 12.The influx of concertgoers, combined with accommodation and dining promotions, enhances visibility and business opportunities for vendors.
  • Figure 13.Visitors can enjoy free admission to Shoushan Zoo with a ticket stub from the Kaohsiung concert.
  • Figure 14.Shoushan Zoo's "Light Is Café" offers discounts for special dining space with a ticket stub.
  • Figure 1.The "Howard Plaza Hotel Kaohsiung" offer room rates up to 50% off.
  • Figure 2.The "Royal Group Hotel Xiong Zhong Branch" offers excellent value for money.
  • Figure 3. The "City Suites-Kaohsiung Chenai" offers a limited-time concert accommodation package available for purchase on their official website.
  • Figure 4."Just Sleep Kaohsiung Zhongzheng" offers discounts starting at 70% off on selected packages.
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