Global Premiere! Kaohsiung’s International Tourism Commercial "KEEP VIBRANT KAOHSIUNG" Broadcasts Heavily in Japan, Korea, Vietnam, and Malaysia.
Updated:2026-06-08
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[Note: This press release was translated using AI.]
Kaohsiung Tourism Shines on the Global Stage! Expedia Names Kaohsiung No. 1 in Taiwan and No. 4 Globally as a "Best-Value Hidden Gem" for Japan's 2026 Golden Week. The Tourism Bureau of Kaohsiung City Government recently launched its brand-new tourism identity. Centered around a fresh Corporate Identity System (CIS) visual design and the core concept "KEEP VIBRANT KAOHSIUNG," the bureau has produced a captivating promotional video for the city's tourism marketing. This new campaign is being rolled out across major international metropolitan areas—including Osaka, Busan, Kuala Lumpur, and Ho Chi Minh City. It features extensive, high-impact broadcasting on large outdoor media displays, digital social media networks, and online video platforms at major transportation hubs and popular tourist attractions across Japan, Korea, Vietnam, and Malaysia. This strategic promotion successfully enhances Kaohsiung's visibility, brand recognition, and overall travel appeal in the international tourism market.
Kao Min-lin, Director-General of the Tourism Bureau, stated that Kaohsiung is a friendly maritime city rich in natural resources, enriched by diverse ethnic groups, and driven by cultural creativity, technological innovation, and eco-sustainability. Sunshine, passion, and abundant energy are the most distinct traits in Kaohsiung's DNA. To establish this new international tourism brand, the bureau combined the core concept "KEEP VIBRANT KAOHSIUNG!" with a fresh Corporate Identity System (CIS) visual design. For the first time, three international commercials have been tailored specifically for key global travel markets: Northeast Asia, Southeast Asia, and Europe/America. Blending local characteristics with the perspectives of international travelers, the campaign utilizes cinematic storytelling, fluid color palettes, strategic marketing layouts, and widespread advertising. It actively showcases the deep cultural heritage of this port city, the rich natural ecosystems spanning its mountains, ocean, rivers, and harbor, as well as its vibrant image of a modern bay area and trendy fashion. We warmly invite travelers from around the world to visit Kaohsiung and experience the city's welcoming warmth and irresistible tourism charm!
Kao Min-lin added that the visual design for Kaohsiung’s new tourism brand CIS specifically utilizes geometric shapes and a vibrant palette of modular color blocks to construct the city’s architecture and landscape silhouettes, symbolizing the fusion of diverse ethnic groups and cultures. Regarding the color scheme, "Ocean Blue" represents the spirit and open horizons of Kaohsiung's harbor; "Passionate Orange" echoes the warmth, hospitality, and human touch of the city, as well as the Love River that nurtures it; and "Modern Purple" symbolizes fashion, trends, innovation, and the future. In terms of typography, the English lettering incorporates iconic landmarks and landscapes, using imagery such as bridges and hearts to symbolize breaking boundaries, overcoming limitations, and connecting with the world through emotion and friendship. The three newly released international commercial videos revolve around the core concept of "A City Where Dreams Come True." They depict a "Day in Kaohsiung" through the distinct perspectives of a Western solo backpacker, a young Asian couple, and a Muslim family. The videos showcase a day spent wandering through Kaohsiung’s urban streets and its mountains, ocean, rivers, and harbor—offering a rich and immersive experience that spans modern metropolises, rural villages, indigenous villages, diverse cultures, and unique culinary delights.
Kao Min-lin pointed out that the "KEEP VIBRANT KAOHSIUNG" international advertising campaign has been aggressively promoting the city's tourism since early 2026 across Japan, Korea, Malaysia, and Vietnam. Specifically, the campaign features tailored slogans for each market: the Japanese market highlights "Taiwan-Japan Friendship-Passionate Kaohsiung" (台日友好・情熱の高雄); the Korean market uses "Taiwanese Sentiment-Vibrant Kaohsiung" (대만감성・활기찬 가오슝); the Malaysian market adopts "Ria Kaohsiung" to emphasize the joyful and cheerful experience of visiting the city; and the Vietnamese market focuses on the keyword "Check-in Kaohsiung" (Checkin CaoHung), inviting tourists to visit, take photos, check in, and capture beautiful memories. The breathtaking visuals of the three international commercials capture a wide array of experiences—from catching waves against the sea breeze on Cijin Coast, to waterfront performance venues like the Kaohsiung Music Center and the artistic sanctuary of Weiwuying. They take viewers on a journey through traditional religious and cultural landmarks like Lotus Pond and Fo Guang Shan, and extend into the rich ecology of mountain towns, the cultural charm of indigenous villages, and the daily scenes of urban neighborhoods. Together, these images showcase the diverse facets of Kaohsiung as a prime destination for exploration, adventure, romance, and family travel.
According to the Tourism Bureau, the "KEEP VIBRANT KAOHSIUNG" international advertising campaign kicked off its rollout in early February this year in Korea, followed by continuous broadcasting in Japan from mid-February to mid-March. In March, the commercial was featured at popular tourist attractions in Vietnam, such as the famous The Cafe Apartment in Ho Chi Minh City. In April, the campaign expanded to Malaysia, with high-impact displays on large billboards along highways and at bustling, high-traffic shopping centers in Kuala Lumpur. For the Korean market, Busan was selected as the launch city for the first wave of tourism video promotions. This choice highlights the sister-city bond that Busan and Kaohsiung have shared for over 60 years. As southern harbor cities, they share similar industrial structures and urban characteristics. Furthermore, the stable, frequent flights and active exchanges between the two cities provide a solid foundation for the tourism market, making Busan a vital global travel hub. Consequently, the commercial was broadcast this February at Busan’s Seomyeon Subway Station—the core transit hub, busiest commercial district, and key transportation node in downtown Busan. This strategic location sees an average daily traffic of hundreds of thousands of commuters. With continuous, high-frequency broadcasting from early morning until late at night, the campaign effectively reached millions of commuters and international travelers within a single month, deeply imprinting the images of "Taiwanese Sentiment" and "Vibrant Kaohsiung" on the minds of Korean travelers.
The Tourism Bureau further pointed out that Kaohsiung successfully hosted the "Taiwan-Japan Tourism Summit" in 2024, which was highly acclaimed as the "best and most perfect edition in the 15-year history" of Taiwan-Japan tourism exchanges. Building on this momentum, last year (2025), Director-General Kao Min-lin led a delegation of 60 Kaohsiung tourism operators to Osaka, Japan, to host the "Kaohsiung Kaiwai" (高雄界隈) International Tourism Promotion Event, which also received widespread praise from the Japanese tourism industry. Capitalizing on this success, the bureau strategically selected Dotonbori—a prime tourist hotspot in Osaka—to broadcast the Kaohsiung tourism commercial. Centered around the themes of "Taiwan-Japan Friendship" and "Passionate Kaohsiung," the campaign aims to strengthen the emotional bond between Taiwan and Japan. As the economic and tourism heart of Japan's Kansai region, Osaka's Dotonbori is an iconic landmark that draws not only domestic Japanese tourists but also a massive influx of international travelers from around the globe. Backed by highly frequent weekly flights and exceptional travel convenience between Kaohsiung and Osaka, this international commercial was broadcast from mid-February to mid-March. In addition to aggressively deepening Kaohsiung's presence in the Japanese market, the campaign simultaneously engaged global travelers. The broadcast schedule is estimated to have reached an audience of millions, potentially nearing ten million people, successfully adding another brilliant milestone to Kaohsiung's international brand image in the Japanese market.
The Tourism Bureau added that in addition to the Northeast Asian market, the international advertising campaign "KEEP VIBRANT KAOHSIUNG" was launched in early March in Ho Chi Minh City, Vietnam, and followed in Kuala Lumpur, Malaysia, in April, targeting the rapidly growing and high-spending Southeast Asian market. By integrating outdoor media and digital advertising at major transportation hubs in key Northeast and Southeast Asian cities, Kaohsiung aims to progressively expand its tourism brand visibility and market penetration. Total exposure for the advertising campaign across Northeast and Southeast Asian markets is projected to exceed 28 million impressions for the entire year, which is expected to boost international attention and drive actual tourist arrivals to Kaohsiung.
The Tourism Bureau emphasized that Kaohsiung has consistently ranked first in national tourism satisfaction in recent years, earning recognition and awards from platforms like Klook and Agoda, as well as Global Views Monthly and CommonWealth Magazine. Offering the highest accommodation capacity in Southern Taiwan, Kaohsiung is a city dedicated to eco-sustainability, gender equality, and family- and Muslim-friendly travel. With "non-stop events happening every week and month," the city has become the top choice for domestic leisure and vacation through massive exhibitions like the wildly popular "Kaohsiung Wonderland." Furthermore, it has established itself as the premier destination for international pop icons and rock bands hosting concerts in Taiwan. By launching the city’s brand-new tourism brand and the "KEEP VIBRANT KAOHSIUNG" international image campaign, the bureau hopes to showcase Kaohsiung’s rich and diverse tourism resources, along with its dynamic and hopeful urban image. The campaign carries core concepts such as "Taiwanese Warmth," "Taiwan-Japan Friendship," "Passionate Kaohsiung," and "Vibrant Kaohsiung." We sincerely invite travelers from around the globe to visit Kaohsiung, immerse themselves in the urban rhythm woven by southern sunshine and ocean breezes, and experience this international city that is constantly evolving, full of vitality, and continuously shining bright!
Kaohsiung Tourism Shines on the Global Stage! Expedia Names Kaohsiung No. 1 in Taiwan and No. 4 Globally as a "Best-Value Hidden Gem" for Japan's 2026 Golden Week. The Tourism Bureau of Kaohsiung City Government recently launched its brand-new tourism identity. Centered around a fresh Corporate Identity System (CIS) visual design and the core concept "KEEP VIBRANT KAOHSIUNG," the bureau has produced a captivating promotional video for the city's tourism marketing. This new campaign is being rolled out across major international metropolitan areas—including Osaka, Busan, Kuala Lumpur, and Ho Chi Minh City. It features extensive, high-impact broadcasting on large outdoor media displays, digital social media networks, and online video platforms at major transportation hubs and popular tourist attractions across Japan, Korea, Vietnam, and Malaysia. This strategic promotion successfully enhances Kaohsiung's visibility, brand recognition, and overall travel appeal in the international tourism market.
Kao Min-lin, Director-General of the Tourism Bureau, stated that Kaohsiung is a friendly maritime city rich in natural resources, enriched by diverse ethnic groups, and driven by cultural creativity, technological innovation, and eco-sustainability. Sunshine, passion, and abundant energy are the most distinct traits in Kaohsiung's DNA. To establish this new international tourism brand, the bureau combined the core concept "KEEP VIBRANT KAOHSIUNG!" with a fresh Corporate Identity System (CIS) visual design. For the first time, three international commercials have been tailored specifically for key global travel markets: Northeast Asia, Southeast Asia, and Europe/America. Blending local characteristics with the perspectives of international travelers, the campaign utilizes cinematic storytelling, fluid color palettes, strategic marketing layouts, and widespread advertising. It actively showcases the deep cultural heritage of this port city, the rich natural ecosystems spanning its mountains, ocean, rivers, and harbor, as well as its vibrant image of a modern bay area and trendy fashion. We warmly invite travelers from around the world to visit Kaohsiung and experience the city's welcoming warmth and irresistible tourism charm!
Kao Min-lin added that the visual design for Kaohsiung’s new tourism brand CIS specifically utilizes geometric shapes and a vibrant palette of modular color blocks to construct the city’s architecture and landscape silhouettes, symbolizing the fusion of diverse ethnic groups and cultures. Regarding the color scheme, "Ocean Blue" represents the spirit and open horizons of Kaohsiung's harbor; "Passionate Orange" echoes the warmth, hospitality, and human touch of the city, as well as the Love River that nurtures it; and "Modern Purple" symbolizes fashion, trends, innovation, and the future. In terms of typography, the English lettering incorporates iconic landmarks and landscapes, using imagery such as bridges and hearts to symbolize breaking boundaries, overcoming limitations, and connecting with the world through emotion and friendship. The three newly released international commercial videos revolve around the core concept of "A City Where Dreams Come True." They depict a "Day in Kaohsiung" through the distinct perspectives of a Western solo backpacker, a young Asian couple, and a Muslim family. The videos showcase a day spent wandering through Kaohsiung’s urban streets and its mountains, ocean, rivers, and harbor—offering a rich and immersive experience that spans modern metropolises, rural villages, indigenous villages, diverse cultures, and unique culinary delights.
Kao Min-lin pointed out that the "KEEP VIBRANT KAOHSIUNG" international advertising campaign has been aggressively promoting the city's tourism since early 2026 across Japan, Korea, Malaysia, and Vietnam. Specifically, the campaign features tailored slogans for each market: the Japanese market highlights "Taiwan-Japan Friendship-Passionate Kaohsiung" (台日友好・情熱の高雄); the Korean market uses "Taiwanese Sentiment-Vibrant Kaohsiung" (대만감성・활기찬 가오슝); the Malaysian market adopts "Ria Kaohsiung" to emphasize the joyful and cheerful experience of visiting the city; and the Vietnamese market focuses on the keyword "Check-in Kaohsiung" (Checkin CaoHung), inviting tourists to visit, take photos, check in, and capture beautiful memories. The breathtaking visuals of the three international commercials capture a wide array of experiences—from catching waves against the sea breeze on Cijin Coast, to waterfront performance venues like the Kaohsiung Music Center and the artistic sanctuary of Weiwuying. They take viewers on a journey through traditional religious and cultural landmarks like Lotus Pond and Fo Guang Shan, and extend into the rich ecology of mountain towns, the cultural charm of indigenous villages, and the daily scenes of urban neighborhoods. Together, these images showcase the diverse facets of Kaohsiung as a prime destination for exploration, adventure, romance, and family travel.
According to the Tourism Bureau, the "KEEP VIBRANT KAOHSIUNG" international advertising campaign kicked off its rollout in early February this year in Korea, followed by continuous broadcasting in Japan from mid-February to mid-March. In March, the commercial was featured at popular tourist attractions in Vietnam, such as the famous The Cafe Apartment in Ho Chi Minh City. In April, the campaign expanded to Malaysia, with high-impact displays on large billboards along highways and at bustling, high-traffic shopping centers in Kuala Lumpur. For the Korean market, Busan was selected as the launch city for the first wave of tourism video promotions. This choice highlights the sister-city bond that Busan and Kaohsiung have shared for over 60 years. As southern harbor cities, they share similar industrial structures and urban characteristics. Furthermore, the stable, frequent flights and active exchanges between the two cities provide a solid foundation for the tourism market, making Busan a vital global travel hub. Consequently, the commercial was broadcast this February at Busan’s Seomyeon Subway Station—the core transit hub, busiest commercial district, and key transportation node in downtown Busan. This strategic location sees an average daily traffic of hundreds of thousands of commuters. With continuous, high-frequency broadcasting from early morning until late at night, the campaign effectively reached millions of commuters and international travelers within a single month, deeply imprinting the images of "Taiwanese Sentiment" and "Vibrant Kaohsiung" on the minds of Korean travelers.
The Tourism Bureau further pointed out that Kaohsiung successfully hosted the "Taiwan-Japan Tourism Summit" in 2024, which was highly acclaimed as the "best and most perfect edition in the 15-year history" of Taiwan-Japan tourism exchanges. Building on this momentum, last year (2025), Director-General Kao Min-lin led a delegation of 60 Kaohsiung tourism operators to Osaka, Japan, to host the "Kaohsiung Kaiwai" (高雄界隈) International Tourism Promotion Event, which also received widespread praise from the Japanese tourism industry. Capitalizing on this success, the bureau strategically selected Dotonbori—a prime tourist hotspot in Osaka—to broadcast the Kaohsiung tourism commercial. Centered around the themes of "Taiwan-Japan Friendship" and "Passionate Kaohsiung," the campaign aims to strengthen the emotional bond between Taiwan and Japan. As the economic and tourism heart of Japan's Kansai region, Osaka's Dotonbori is an iconic landmark that draws not only domestic Japanese tourists but also a massive influx of international travelers from around the globe. Backed by highly frequent weekly flights and exceptional travel convenience between Kaohsiung and Osaka, this international commercial was broadcast from mid-February to mid-March. In addition to aggressively deepening Kaohsiung's presence in the Japanese market, the campaign simultaneously engaged global travelers. The broadcast schedule is estimated to have reached an audience of millions, potentially nearing ten million people, successfully adding another brilliant milestone to Kaohsiung's international brand image in the Japanese market.
The Tourism Bureau added that in addition to the Northeast Asian market, the international advertising campaign "KEEP VIBRANT KAOHSIUNG" was launched in early March in Ho Chi Minh City, Vietnam, and followed in Kuala Lumpur, Malaysia, in April, targeting the rapidly growing and high-spending Southeast Asian market. By integrating outdoor media and digital advertising at major transportation hubs in key Northeast and Southeast Asian cities, Kaohsiung aims to progressively expand its tourism brand visibility and market penetration. Total exposure for the advertising campaign across Northeast and Southeast Asian markets is projected to exceed 28 million impressions for the entire year, which is expected to boost international attention and drive actual tourist arrivals to Kaohsiung.
The Tourism Bureau emphasized that Kaohsiung has consistently ranked first in national tourism satisfaction in recent years, earning recognition and awards from platforms like Klook and Agoda, as well as Global Views Monthly and CommonWealth Magazine. Offering the highest accommodation capacity in Southern Taiwan, Kaohsiung is a city dedicated to eco-sustainability, gender equality, and family- and Muslim-friendly travel. With "non-stop events happening every week and month," the city has become the top choice for domestic leisure and vacation through massive exhibitions like the wildly popular "Kaohsiung Wonderland." Furthermore, it has established itself as the premier destination for international pop icons and rock bands hosting concerts in Taiwan. By launching the city’s brand-new tourism brand and the "KEEP VIBRANT KAOHSIUNG" international image campaign, the bureau hopes to showcase Kaohsiung’s rich and diverse tourism resources, along with its dynamic and hopeful urban image. The campaign carries core concepts such as "Taiwanese Warmth," "Taiwan-Japan Friendship," "Passionate Kaohsiung," and "Vibrant Kaohsiung." We sincerely invite travelers from around the globe to visit Kaohsiung, immerse themselves in the urban rhythm woven by southern sunshine and ocean breezes, and experience this international city that is constantly evolving, full of vitality, and continuously shining bright!
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